Michael Jackson As A Product Music Essay

Michael Jackson As A Product Music Essay Michael Jackson was born at Gray , Indiana in 1958 to an African-American couple, Joseph Walter Jackson and Katherine Esther Scruse. Though Michael had a very troubled relationship with his father at very early stages of his life, being born into a family with a musical background has contributed to the elevation of Michael into becoming the King of Pop. His career started as early as at the age of 5. In 1963, he was part of Jackson 5, a band that consisted of his four other brothers. Although at initial stages the band entertained their local surroundings, it captured a professional interest in 1968 when it signed a contract to Motown Records. By 1970, the group has gained enormous popularity and has topped music charts with hits such as Ill Be There, I want You Back, ABC and a few others. Michael has done four solo hits at this time. His solo Ben stood number one on the charts. After three glorious years, the sales started to decline forcing the Jacksons to leave Motown in 1975. Later that year, renaming the band as The Jacksons, they signed to Epic Records. Soon, Michaels outstanding performances and natural talent set him apart from the rest and made him central focus (Telegraph, 2009). Building on the relationship with producer Quincy Jones, formed at the time of acting in his musical movie The Wiz, Michael has released Off the Wall jointly produced by Jones. Off the Wall generated four US top ten hits, obtained number three on the billboard 200, sold over 20 million copies globally, and fetched various prestigious awards from American, Billboard and Grammy. This album has said to have brought 37% of wholesale album profits, the highest ever royalty rate in the music industry (USA Today, 2009). However, the best is yet to come. In 1982, the music business world has witnessed an unpredicted storm with the release of his Thriller. It has won him 8 of the 12 nominated Grammy awards, spent 122 weeks on the Billboard 200, sold over 50 million copies globally, and has since then remained the best selling album ever. However, the albums success cant be measured by sales alone, says Mitchell and Newman (2009), as Jackson moonwalked his way into history of music, Thriller set a new benchmark for blockbusters that changed how the music business promoted and marketed superstar releases. It also changed MTV, she continues, breaking down the cable networks racial barriers and raising the bar for video quality. Amidst the turmoil in music business at that time, he was described as a one man rescue team for the music business (Corliss, 2009). It exposed Michael as song writer, singer and dancer. Later that year, his fame reached further heights with the disclose of his signature Moonwalk live on Motowns 25:Yesterday, Today, Forever television show. The period between 1984 and 1992 has showcased Michaels business acumen. During this time he purchased Beatles back catalogue for $47 million, built Neverland ranch, founded Heal the World to aid children and environment, wrote a biography titled moonwalk, cause marketed to raise the funds for the poor in Africa and signed $1 billion 15 year contract with Sony. The Beatles purchase proved to be a great business move which guaranteed him millions of dollars of income forever (Strauss, 1996). In him was a wise investor, marketing genius but a shopping spree. However, at this time, the interest in business did not affect his music career as he released two albums, Bad and Dangerous. Although, the albums were not in race with Thriller, they kept him a float. But even as Jackson grew richer and more successful observes Leung (2005), his personal life took a strange turn: his face, his colour, his sex, his outfits, his marriage, and his lifestyle. And further, she opines, as the media zoomed in, he began to look more like a circus side show than a musical superstar.The much adored and worshiped innocent image of Michael has began to show up cracks in the early part of 1993, when a 13 year old accused him of child abuse at his Neverland. Although he denied the accusation, he reportedly settled it outside of court for $20 million causing suspicions (Independent, 2009). This was just a glimpse of numerous rumours and accusations to befall. Soon, Michaels image has begun to be questioned from every nook and corner and was surrounded by controversiesFrom physical transformation to song writing, from being married to becoming father of surrogate mother born child, from peter pan utopian ideas to adopting a chimp, from not exposing his children i n front of media to dangling his third child blanket out of balcony, from his new business contracts to his financial bankruptcy, from attending a Grammy ceremony on triple date to showing in court wearing pyjamas, and from label disputes to taking painkillers or drugs; every single move of him was under constant monitoring and was consistently linked to controversies. Acquisitions of physical transformation include plastic surgeries and bleaching. The suspected change of sex and colour has given a room from many moral and ethical allegations. The accused self-induced change from black to white has been reported as betrayal of black community (Topping, 2009). Although, Michael has responded with clarifications about the skin disease he posses and mental and physical turmoil he went through in his child hood (to argue his innocent love for children) in the famous interview of Opera Winfrey and by writing songs such as It does not matter if you are Black or White, they did not yield any results. In the surge of these allegations, his marriage to Lisa Marie Presley, the daughter of Elvis Presley was surprising to many. However, the marriage was short lived. He then married for the second time, a nurse named Debbie Rowe in 1996. The couple had two children- son, Prince Michael Jackson in 1997 and daughter, Paris Michael Jackson in 1998. The second marriage was also resulted in divorce in 1999. A year later, Michael had a third child, speculated to be born of a surrogate mother. Amidst this personal life turmoil, not so surprisingly the 1990s have been barren in terms of musical revenue. Though the release of the best selling remix album ever: Blood on the Dance Floor: HIStory in the Mix, the Dangerous world tour, a few charity events, a couple of shows celebrating his 30th anniversary and most acclaimed half time performance of Super Bowl XXVII have looked to rejuvenate his image, dangling his third child out of third floor balcony in 2002, the British journalist, Martin Bashirs documentary, Living with Michael Jackson, (in which the pop icon reportedly told that he shared bed with young children) in 2003, the second child abuse allegations, and following the pop stars arrest in 2004 based on these and many other relative allegations have further fueled the outrage (Rolling Stone, 2009). Ironically, in the following year Michael was acquitted of all these charges. In 2006, his Neverland ranch was closed due to labour disputes and he moved to Bahrain to star t a new. However, the controversies have never left him as he entered into dispute with King of Bahrain on several matters. As a late surge in the declining stage of his career, he and AEG, the music promoter, announced a surprise comeback to take place on 11th of July 2009. However, Michael goes into cardiac arrest and dies at the age of 50. Even in death the controversies did not desert him as there were many speculations on how he died. In the vocabulary of Product Life Cycle (PLC), beginning in 1963 up until 1978, Michael was in introduction stage, where he was a part of a group. He created awareness among music industry with his electric and outstanding performances. His stand alone performances from the group have served as trail before the actual solos at a later stage. Although being a part of group, he built a name for himself among music producers and customers. From 1978, with scarecrow role in the musical movie The Wiz has entered into Growth stage. Teaming up with Quincy Jones, the producer, he has extended his image to new markets. With albums like Thriller, performances like Moonwalk, endorsements contracts like Pepsi, and cause marketing and charity works like We are the World profits and sales have seen an unbelievable growth. All due to the improved quality, styling and added new value attributes to the music. And, thus, he was able to open up entirely anew distribution channels. The invention of music video genre, improved quality of the same, lip-syncing to pre-recorded voice in live performances and access to a whole new distribution channel in the form of MTV are a few of the many examples. The year 1986 has seen the start of Maturity stage. The sales and profits have reached to such a peak stage that, even the commercial success of Bad with over 30 million copy sales worldwide were considered lower. With the controversies regarding personal life beginning to creep into musical career the rate of sales growth slowed down. With the emergence of numerous controversies coupled with customers churn and competition, the early part of 1990s have seen the beginning of the end-the decline stage. The changes in his music videos with construction of sexual and violent natured images did not suit many customer preferences. The banning of In the closet in South Africa is a proof of the same. In the beginning of 2009, Michael calling it a final curtain call planned to perform 50 concerts (which saw a record breaking ticket sales and estimated to make close to $100m) but has met with his untimely death. So, Michael Jackson as a product (or marketing offering) has a similar life cycle to that of many others. However, what seems unique to him is the reincarnation or another cycle after its death-Product Death Cycle (PDC). Buried under huge financial debts for most part of his life, Michaels earnings have grown by millions after his death. Under various film, contract and merchandising deals, he has earned close to $200 million by the end of the year (Arango, 2009). Even beyond 2009, he is expected to earn close to 100 million per annum. For the man who left mark on over a 6 billion people, the Neverland and many other places on his name could be money generating machines for eternity from the tourists. The commercial renaissance after his death can be witnessed in almost everything-the physical and online retail outlets, the Billboard charts, radios, TV shows, internet and the like. As the digital music listeners fell back to CDs, over 422,000 copies of his albums were sold in the second week after his death, 40 times higher than the first one (Deprez, 2009). As per online, he notes, the shares of Apple, Amazon and eBay rose more than 2%, 1.3% and 0.64% respectively and expected to be long lasting. According to Silvio Pietroluongo , the Billboard director of charts, the level of dominance by Michael Jackson on the top pop catalogue albums chart is unlike anything one has ever seen on any Billboard chart, regardless if it occurred pre or post death (Smith, 2009). Michael Jackson topped the search list of all the major search engines for the year including Google, Yahoo and Bing (Michael Jackson, 2009). Britney Spears, whose name topped the yahoo search for past four years has been wiped out within an hour of his death as millions of users poured into it in no time (FD Wire, 2009). His music and videos became ubiquitous on the radios, iPods, MP3 players, televisions and internet (Sisario, 2009). As Barker (2009) puts it, his commemorative products and memorabilia are like the stimulus package 3 in the midst of global recession. In the contemporary capitalistic world, death of a few popular celebrities has always transformed into brilliant business opportunities (Porter, 2009). However, in the case of Michael Jackson, the opportunities in generating sale in death as in life are totally at par. Its not a day or a week affair; it is here to stay longer and thus might need another cycle.

St. Stanislas Kostka :: essays research papers

St. Stanislas Kostka Born at Rostkovo near Prasnysz, Poland, about October 28, 1550; died at Rome during the night of 14-15 August, 1568. He entered the Society of Jesus at Rome, October 28, 1567, and is said to have foretold his death a few days before it occurred. His father, John Kostka, was a senator of the Kingdom of Poland and Lord of Zakroczym; his mother was Margaret de Drobniy Kryska, the sister and niece of the Dukes Palatine of Masovia and the aunt of the celebrated Chancellor of Poland, Felix Kryski. The marriage was blessed with seven children, of whom Stanislas was the second. His older brother Paul survived him long enough to be present at the celebration of the beatification of Stanislas in 1605. The thought of joining the Society of Jesus had already entered the mind of the saintly young man. It was six months, however, before he ventured to speak of this to the superiors of the Society. At Vienna they hesitated to receive him, fearing the tempest that would probably be raised by his father against the Society, which had just quieted a storm that had broken out on account of other admissions to the Company. Stanislas quickly grasped the situation and formed the plan of applying to the general of the Society at Rome. The distance was five hundred leagues, which had to be made on foot, without equipment, or guide, or any other resources but the precarious charity that might be received on the road. The prospective dangers and humiliations of such a journey, however, did not alarm his courage. On the morning of the day on which he was to carry out his project he called his servant to him early and told him to notify his brother Paul and his tutor in the course of the morning that he would not be back that day to dinner. Then he started, taking the first opportunity to exchange the dress of gentleman for that of a mendicant, which was the only way to escape the curiosity of those he might meet. By nightfall Paul and the tutor comprehended that Stanislas had turned from them as he had threatened. They were seized with a fierce anger, and as the day was ended the fugitive had gained twenty-four hours over them. They started to follow him, but were not able to overtake him; either their exhausted horses refused to go farther, or a wheel of their carriage would break, or, as the tutor frankly declared, they had mistaken the route, having left the city by a St. Stanislas Kostka :: essays research papers St. Stanislas Kostka Born at Rostkovo near Prasnysz, Poland, about October 28, 1550; died at Rome during the night of 14-15 August, 1568. He entered the Society of Jesus at Rome, October 28, 1567, and is said to have foretold his death a few days before it occurred. His father, John Kostka, was a senator of the Kingdom of Poland and Lord of Zakroczym; his mother was Margaret de Drobniy Kryska, the sister and niece of the Dukes Palatine of Masovia and the aunt of the celebrated Chancellor of Poland, Felix Kryski. The marriage was blessed with seven children, of whom Stanislas was the second. His older brother Paul survived him long enough to be present at the celebration of the beatification of Stanislas in 1605. The thought of joining the Society of Jesus had already entered the mind of the saintly young man. It was six months, however, before he ventured to speak of this to the superiors of the Society. At Vienna they hesitated to receive him, fearing the tempest that would probably be raised by his father against the Society, which had just quieted a storm that had broken out on account of other admissions to the Company. Stanislas quickly grasped the situation and formed the plan of applying to the general of the Society at Rome. The distance was five hundred leagues, which had to be made on foot, without equipment, or guide, or any other resources but the precarious charity that might be received on the road. The prospective dangers and humiliations of such a journey, however, did not alarm his courage. On the morning of the day on which he was to carry out his project he called his servant to him early and told him to notify his brother Paul and his tutor in the course of the morning that he would not be back that day to dinner. Then he started, taking the first opportunity to exchange the dress of gentleman for that of a mendicant, which was the only way to escape the curiosity of those he might meet. By nightfall Paul and the tutor comprehended that Stanislas had turned from them as he had threatened. They were seized with a fierce anger, and as the day was ended the fugitive had gained twenty-four hours over them. They started to follow him, but were not able to overtake him; either their exhausted horses refused to go farther, or a wheel of their carriage would break, or, as the tutor frankly declared, they had mistaken the route, having left the city by a

Macbeth- the Weyward Sisters

English| Macbeth- The Weyward Sisters | Discuss the nature of the three witches who foretell Macbeth’s future. The Three Witches in William Shakespeare’s play Macbeth (1603-1607) add an element of supernatural and prophecy to the play. These three witches represent the personification of evil, conflict and chaos in an already hectic story. The predominant witch, Hecate- the Greek goddess of the moon and later witchcraft- and her two following witches- Graymalkin and Paddock- predict General Macbeth’s rise to the throne.The witches are described as having beards but appearing human. Also known as the ‘weyward sisters’- as quoted in Macbeth- these old, decrepit prophetesses recite â€Å"Fair is foul and foul is fair; Hover through the fog and filthy air†( 1;1;12-13). This line sets up the play with suspicion and confusion as the line suggests that tables will turn. â€Å"Double, double toil and trouble† (4;1;10-11) the three witches chant - making it clear that these witches seek trouble, what is unclear is whether they are changing and controlling fate or if they are merely ensuring its success.What do these prophecies represent, what clues does Shakespeare provide and what conclusion (if any) does he allow his audience to come to? â€Å"All hail, Macbeth! Hail to thee, Thane of Cawdor; All hail, Macbeth! That shalt be King hereafter! † (1;3;11-12) â€Å"The power of man; For none of woman born; Shall harm Macbeth† (4;1;88-89) The witches’ prophecies imply Macbeth will reign and that no man of natural birth will cause his downfall. The prophecies foreshadow the development of the plot, they hint to the audience the likely direction of the story and they give legitimacy to the final outcome of the plot.They give righteousness to the outcome; because its destiny. Shakespeare hints throughout the play of the expected downfall of the murderous King Macbeth. The second prophecy â€Å"For none of wom an born; Shall harm Macbeth† hints that an unnatural birthed man can kill or overthrow Macbeth. Macbeth is later be-headed in a duel against Macduff- retribution for the killing of his family including King Duncan. The audience come to a conclusion that good is returned- that fair is no longer foul. The wayward sisters and the death of Macbeth illustrates the need to follow good rather than choose the path to evil.The audience has seen the effects of Macbeth’s tortured soul- the death of his beloved wife and even his own- emphasizing the need to rid a guilty conscience. Was the ambiguity of the witches’ prophecies necessary to the development of the play’s plot and key themes? Hecate, Graymalkin and Paddock foretell the uprising of Macbeth and inform him of his future and what he must do in order to pursue his destiny as king. The Three Witches never tell Macbeth to kill King Duncan, they merely imply that Kind Duncan must die for Macbeth to become king.Th e witches set a path for him that only he may choose to follow should he wish. Through temptation of sure success he kills King Duncan and follows the path to destruction. Macbeth is not psychologically capable of living with the guilt of murder, however the Three Witches prophecies have given Macbeth the assurance that he will succeed- blanketing his guilt and giving him the confidence he needs to commit the crime. Had the witches kept their prophecies to themselves, Macbeth would not have enough confidence, or encouragement from Lady Macbeth, to kill King Duncan.However there would be a lack of supernatural and excitement in the play. Macbeth is unique because of its treacherous witches, unreal fascinations of King Duncan’s and Banquo’s ghosts and Lady Macbeth’s ‘blood’ on her hand- individualising this play to numerous regicide stories. Word Count- 711 Bibliography Stewart, M. Ancestry. com –The Three Witches. Published 1998 by Zimmerman. Accessed 14/11/11 At: http://homepages. rootsweb. ancestry. com/~maggieoh/Macbeth/witches. htm PotW Org. Poem of the Week- Macbeth. Unknown publisher or author. Accessed 17/11/11 At: http://www. potw. org/archive/potw283. html

The Commonly Confused Words Flew, Flu, and Flue

The Commonly Confused Words Flew, Flu, and Flue The words flew, flu, and flue are homophones: they sound the same but their meanings are different. Definitions Flew is the simple past form of the verb fly, which means to move through the air, to travel by aircraft, or to move quickly or suddenly.The noun flu (a shortened form of influenza) refers to a contagious viral infection.The noun flue refers to a duct or channel in a chimney or in any enclosed passageway. Examples Wire, briar, limber, lockThree geese in a flock.One flew east, one flew west,One flew over the cuckoos nest.(Childrens nursery rhyme, the source of the title for Ken Keseys novel One Flew Over the Cuckoos Nest, 1962)The greatest aerialist of all time was a Mexican, Alfredo Cordona. In 1930, after years of practice, Cordona achieved what to the circus world had been an impossibilityno less than a triple somersault! It is estimated that to achieve that feat, he flew through the air at sixty miles per hour.(Richard Lederer,  The Word Circus: A Letter-Perfect Book. Merriam-Webster, 1998)Millions are at risk of going without the flu vaccine this year.Although the media called the 1918 pandemic the Spanish Flu- because about 80 percent of the Spanish population  caught the flu, and it was widely reported in the Spanish press- the actual source of the pandemic is unknown.(Joan R. Callahan,  Emerging Biological Threats. ABC-CLIO, 2010)  Customers have been told that expensive flue wo rk is required to bring their homes up to modern standards. The stove was plugged into the flue of the marble fireplace, and there were parquet floors and Axminster carpets and cranberry-colored tufted Victorian upholstery, and a kind of Chinese  Ãƒ ©tagà ¨re, inside a cabinet, lined with mirrors and containing silver pitchers, trophies won by Skoglund cows, fancy sugar tongs and cut-glass pitchers and goblets.(Saul Bellow, A Silver Dish. The New Yorker, 1979) Flew Out vs Flied Out [In the game of baseball,] when a batter has hit a fly ball which is then caught, the past tense of his action is flied out. The only time flew out would be correct is if the batter dropped his bat, flapped his arms, and soared out of the stadium, thereby earning himself the frothiest head in the Guinness Book of World Records.(William Safire, On Language. Avon Books, 1981) Practice (a) He was a big, raw man, with too much strength, whose delight in winter was to hunt the sea ducks that _____ in to feed by the outer ledges, bare at low tide.(Lawrence Sargent Hall, The Ledge. The Hudson Review, 1960)(b) If you have a working chimney, you should have the _____ checked regularly by a professional.(c) About every 30 years, there is a major change in the genetics of the _____ virus. Answers to Practice Exercises (a) He was a big, raw man, with too much strength, whose delight in winter was to hunt the sea ducks that flew in to feed by the outer ledges, bare at low tide.(Lawrence Sargent Hall, The Ledge. The Hudson Review, 1960)(b) If you have a working chimney, you should have the flue checked regularly by a professional.(c) About every 30 years, there is a major change in the genetics of the flu virus.

The Reforms of Diocletian †History Essay

The Reforms of Diocletian – History Essay Free Online Research Papers The Reforms of Diocletian History Essay In 284 A.D. after nearly two-hundred years after Augustus had almost completely rebuilt the Roman State, Diocletian was face with that same task. Diocletian was face with a much more difficult task than Augustus. The decline of the empire was much worse, and therefore his reforms were more dramatic. Diocletian replaced Augustus’ constitutional monarchy with what was basically a totalitarian dictatorship. â€Å"The essence of Diocletian’s cure for the chronic ills of the third-century Roman world can be simply put, more government.† Diocletian started his governmental reforms by forming what would be deemed as the Tetrarchy. Diocletian recognized that the problems of the Roman Empire were much too great for only one man to deal with. He divided the empire into four parts, each portion of the empire would be under the power of a different emperor. In addition to dividing the empire itself, he also subdivided each of the four separate parts, putting more administrative officers in power in each province. By the time Diocletian had finished there were about 30,000 paid civil servants in the Roman Empire accounting for a population of approximately 50 million. Therefore for about every 1,700 Roman citizens there was one civil servant, still a very low number. Unfortunately all these new civil servants had to be paid and the citizens were burdened with new and higher taxes. The people aren’t generally happy with tax hikes, but during this time there was an economic depression. Inflation had become a huge problem and Diocletian’s Edict of Prices did not help the issue. His Edict attempted to combat inflation by issuing more currency and setting a maximum price for over a thousand goods that were the most highly coveted goods in the empire; including food, jewelry, clothing and furniture. Diocletian had a very difficult task in reconstructing the Roman Empire. Some of his reforms were successful such as his formation of the Tetrarchy, establishing a more bureaucratic system, but other reforms like the Edict of Prices were very unsuccessful. Many people suffered economically because of this Edict. Research Papers on The Reforms of Diocletian - History EssayBringing Democracy to AfricaPETSTEL analysis of IndiaQuebec and CanadaAssess the importance of Nationalism 1815-1850 Europe19 Century Society: A Deeply Divided EraInfluences of Socio-Economic Status of Married MalesThe Effects of Illegal ImmigrationComparison: Letter from Birmingham and CritoCanaanite Influence on the Early Israelite ReligionBook Review on The Autobiography of Malcolm X

Discuss the effects of hazardous materials on the fire service Essay

Discuss the effects of hazardous materials on the fire service - Essay Example They are produced due to incidents in plants or other such activities. There are a large number of hazardous materials that are used as chemicals in various walks of life such as in agriculture or cultivation of land. These chemicals get dissolved in the soil and contaminate the water sources as well as compromise the hygiene. The waste from the industries is also a main source of increasing amount of hazardous materials in the environment. These wastes are discharged in rivers, seas, and oceans hence polluting the water sources as well as the aquatic life. In order to understand the effect of hazardous material we must take into considerations the main causes of these hazards, the ways in which they can affect the human body, the precautions that must be taken in order to perform a safe rescue operation during fire service and also the handling of the situation from the beginning to the end with correct decisions and safety as the prime concern. Contamination is simply defined as the contact of a hazardous material with the clothes or some part of a body such as hair, skin e.t.c. while exposure happens when a hazardous material enters a human body through respiration or other means or is in direct contact with human body. To avoid these issues fire service men are provided an apparatus and special kind of clothing that resists exposure as well as contamination. Exposure can happen without contamination however in certain case contamination usually results in exposure unless only the clothing is affected by the hazardous material. For example many gases can enter a human body without coming in contact with the parts of the body or the clothing through the process of respiration or breathing. The human skin has an ability to absorb certain substances which it comes in contact with. But this depends upon certain conditions namely the time for which the substance comes in contact with the skin. If a hazardous material comes

An organization's healthcare marketing plan for an organization Assignment

An organization's healthcare marketing plan for an organization - Assignment Example The paper tells that healthcare organizations face the same challenges as corporations: the ability to provide the right services to the right market segment at the right place, time, and price. This ability has a clear marketing nature to it, which is why many healthcare organizations are pursuing marketing principles and practices to help them develop and achieve their strategic management goals. Kotler and Armstrong define marketing as â€Å"a social and managerial process by which individuals and groups obtain what they need and want through exchanging products and value with others†. The American Marketing Association provides the particular functions of marketing in building relationships that exchange value with one another: â€Å"Marketing† pertains to the wide range of â€Å"activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large†. Furthermore, Kotle r and Armstrong underscore that the marketing management’s most important task is to develop profitable relationships with customers. These marketing concepts can also be applied to the healthcare services industry, because healthcare is also considered a service that can be marketed to particular groups. The healthcare campaign is an educational project that will distribute educational information in diverse platforms: opening a health information clinic, mobile communications, electronic information screen, and gym. In the clinic, a doctor and nurse will be available to answer healthcare questions and train patients or customers about healthcare management skills. Leaflets and other educational materials will also be available at this clinic. That clinic can be named as education clinic, where the patient will get any information needed. The Hospital management can seek for an agreement contract with Etisalat, so that it can send educative material through SMS to the public . The public has to key in keywords and send them to a specific number, in order to access health materials, such as first-aid tips and ways of dealing with hypertension and seasonal illnesses, such as colds and heat strokes. The electronic information screen will be set up in the hospital. This screen is going to be similar to those screens that give directions inside malls. The healthcare screen will contain basic healthcare information and tips. The patients or visitors can click on these screens and choose among diverse healthcare topics, such as illnesses and healthcare manage